
Meet Simon
Simon Pulfrey
Emergency Physician · ICF Professional Certified Coach


I am a dad, spouse, emergency physician, aging endurance athlete, very part-time potter, and dog owner. I have stepped into coaching as a means of more fully engaging with people wherever they are with life and its inherent joys, losses and challenges. Since “finding balance” is a dynamic process, I embrace an existential and transformational approach to coaching. The process is an evidence-based, reflective, and supportive coaching engagement where we work together to find your optimal space of development, growth, regeneration, freedom, and performance.

Background
Simon Pulfrey has worked in emergency medicine since 2003 and is now a clinical professor in the Department of Emergency Medicine. Over his career, he has participated in various medical education programs, including serving as the CFPC-EM program director at UBC, acting as an examiner for the CFPC, and tutoring medical students using case-based learning. He has also dedicated several years to medical education work in Rwanda and Nepal, which he found particularly rewarding.
In 2023, Simon Pulfrey became a professional certified coach through the International Coaching Federation (ICF) after completing training at UBC. His coaching work is mostly with physicians in the arena of burnout, growth, performance, and regeneration.
He volunteers as an advanced medical practitioner with North Shore Rescue and lives with his family in North Vancouver.
Qualifications and experience
A long, varied road here
UBC Certified and ICF Accredited Organizational Coach
Emergency Physician
Mind-Space Skills Instructor
Mindfulness-Based CBT for Depression Facilitator
Global Emergency Medicine: Nepal and Rwanda
Nordic Ski Coach and Retiring Alpine Climber
MSc Human Nutrition
Nutritionist, Médecins Sans Frontières
ex-Professional Triathlete, France. ex-Road cyclist BC Junior Provincial Team

Let’s talk
Thirty minutes, no cost, no obligation — just a conversation about where you are.
